Other Resources

Below are various other resources to assist you in the design, analysis and assessment of your various marketing programs including some ROI calculators.

Optimal Database Marketing
The definitive marketing data analytics books available today. Used throughout many universities within marketing data analytics programs including NYU. This book also discusses test design and analysis in detail with various case studies. It can be purchased on Amazon.com

optimal database marketing

Marketing Program ROI Calculators
This ROI Calculator will help you determine the value of your marketing programs. It is Excel based and quite simple to use. Click and downoad absolutely free.

ROI Calculator